Access codes let you offer special pricing or unlock hidden ticket types for specific audiences. They are commonly used for early-access promotions, sponsor giveaways, group discounts, and VIP invitations.

Types of Access Codes

Discount Codes

Reduce the price of one or more ticket types by a fixed amount or a percentage.

Unlock Codes

Reveal hidden ticket types that are not visible on the public event page. Attendees must enter the code during checkout to see and purchase these tickets.

Creating an Access Code

1. Open your event and go to the Access Codes tab.
2. Click Create Access Code.
3. Configure the code:
   • Code – the string attendees will enter (e.g., EARLYBIRD2026)
   • Type – discount or unlock
   • Discount value – percentage or flat amount (discount codes only)
   • Applicable ticket types – choose which tickets the code applies to
   • Usage limit – maximum total redemptions allowed
   • Per-user limit – maximum redemptions per attendee
   • Valid dates – start and end dates for the code

Sharing Access Codes

• Share the code directly with your target audience via email, social media, or messaging.
• Generate a direct checkout link that pre-fills the access code, removing friction for the attendee.

Tracking Usage

The Access Codes dashboard shows:

• Total redemptions vs. usage limit
• Revenue impact (total discount given)
• Redemption timeline

Tips

• Keep codes short and easy to type – avoid ambiguous characters like 0 vs O.
• Set expiration dates to create urgency.
• Use unique codes per marketing channel to measure which channels drive the most sales.